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Having started out as an IT company 10 years ago, Daffodil now has brands for IT, Marketing, Software and WiFi. The existing brand had failed to grow as the scope of the company changed. The new Daffodil Group brand acts as an umbrella, covering all of the sub-brands which sit underneath it.
I was in charge of developing a new brand for the group. It was important to ensure that the brand represented the interplay between all of the different areas of the business. Each department had already been assigned a colour as part of the old branding. I used these colours as a base and designed a concept of each of these colours overlapping to build up the group's brand.
Once logos and a detailed set of guidelines had been produced I was then responsible for creating all of the brand collateral, from stationary and documents through to websites and digital services. The new brand was given a soft launch and will be continually rolled out over the coming months.
Do get in touch if you have a role or a project that you’d like to talk to me about. I’m always interested in hearing about exciting opportunities.
Say hello!